Brand Name Language: Is it True That Foreign Brand Names are More Qualified, Luxurious and Modern?

The purpose of this study is to see whether product brand names that use foreign languages, especially English, are perceived as higher quality, more luxurious, and modern than local languages by consumers in developing countries. population were residents Banten Province, Indonesia. Data collection using a questionnaire distributed via google form collected many 275 respondents' answers. analysis method uses paired sample mean difference test. results showed languages. Therefore, giving whose markets countries, language names, will be preferred consumers.